AGRI-BUSINESS SECTOR

Agriculture in Ghana is recognized as the mainstay of the economy with a greater impact on poverty reduction than any other sector. It is also critical for rural development and associated cultural values, social stabilization, environmental sustainability and buffer during economic shocks. The sector currently employs about 48% of the total workforce.

The country is classified into three (3) main agriculture zones.

  1. The Forest Vegetation Zone, which consists of parts of Western, Eastern, Ashanti, Brong Ahafo and Volta Regions.
  2. The Northern Savannah Vegetation Zone, which includes the Upper East, Upper West and Northern Region.
  3. The Coastal Savannah, which includes mainly the Central, Greater Accra and parts of Volta Region.

The Northern Savannah Zone is the largest agricultural zone. Most of the nation’s supply of rice, millet, sorghum, yam, tomatoes, cattle, sheep, goat and cotton are grown in the region. In recent times, mangoes, cotton and ostrich commercial farms are also gaining foothold in the Northern Zone.

The Agriculture business sector of the Association of Ghana Industries (AGI) is into providing a conducive atmosphere for business/industries that are into the production of food and rearing of livestock. It also includes companies and actors who provide value addition to the sector, research organizations and some government agencies. This sector of the AGI ensures these industry players have the full support needed to grow and expand the sector.

SECTOR CHAIR

MS. FATIMA ALIMOHAMMED

Fatima Alimohamed the CEO of African Brand Warrior is an African and Kenyan. She is an advocator for Africa and African brands with a solid track record across African markets that lead her to change from boots to heels where needed. Fatima is a thought leader in Strategy, Brand Development, Consumer Relationships Marketing, NPD, and Communication. Prior to Founding and becoming the CEO of African Brand Warrior, she was the GM for Wilmar Africa in both the Palm and Shea Industry in West Africa and has been representing the industries in various positions and boards. Fatima’s passion is to create brands that make an impact on the end consumers and are tied to the social development of a Nation. Fatima has worked on both International Global brands and Local indigenous brands. Her belief is that every contact she makes through her various African markets visit must educate, inspire and help transform the lives of people.

She has been a Governor on the Kenya Private Sector Alliance (KEPSA), been the Chair of the Marketing Society of Kenya, Founded Marketing Society of Tanzania and Uganda, The Vice President of Chartered Institute of Marketing- Kenya, Chair of the Advertising Standards Committee, Vice President Junior Chamber International (JCI) plus a member of various Marketing and Advertising Boards. Fatima was pulled in by the Founders of Brand Kenya who reported to the President on various occasions on how to market the Country.

Fatima was honoured with the TOP 50 CMO’s Global award in Singapore and the TOP 100 Most Talented Marketers Global Award in India and was recently handed a Citation for Leadership Excellence by the African Women Leaders CMO Asia. She was also honoured with the Mother of Ghana award for a social development brand cause and was also honoured and enstooled as the Queen Mother (Nkosu)hemaa) in Memia, Western Ghana for her role in social development in the area of women and children. This has earned her the title of a Queen Mother and a Local name ‘Nana Nyanzu’.

Early in May 2018, she was awarded in London, United Kingdom at two separate events the ‘Inspirational Woman of the year’ By Women4Africa and also won the award of Marketing Woman of the year by WinTrade London. In April 2019, the Women Economic Forum awarded her with the award of ‘Iconic Woman Building a better World’. She also drives the agenda for building Africa from the soil across the value chain and sits on the committee of International trade relations at the Association of Ghana Industries (AGI) and is the current Chairperson of the Agriculture Sector in Ghana at the AGI advocating for Africa to work on the full value chain and not be an importer and exporter of raw materials.

Copyright 2020. All Rights Reserved