Tourism industry in Ghana has experienced a dramatic turnaround since 1996 and 2014 continued this phenomenal growth. The number of tourism visits from 2006 to 2010 has shown a steady increase with an average growth of 17%. From 497,129 international visitors in 2006 to 1,093,000 people visiting Ghana in 2014.

In 2010, the United Nation World Tourism Organization annual compilation singled out Ghana along with three other Sub Saharan Africa countries for outperforming the world average for the year. Ghana by its total of 1,093,000 arrivals and receipts of US$2,987 million recorded in 2014 achieved a growth of 4.4% over 2013 levels.

The country receives the largest number of tourists visiting Africa for cultural proposes and ranked amongst the top 10 African tourism destinations in 2014.

Ghana is currently serviced by most major airlines including KLM Royal Dutch Airlines, Ethiopian Airlines, Air Namibia, Emirates, Lufthansa, Delta Airlines, Turkish Airlines, Brussels Air and British Airways. Tourism is the most promising sector of the national economy, ranking as the highest foreign exchange earner until September 2007.

The sector was ranked as the fourth foreign exchange earner for Ghana, raking in more than $1.4 million in 2008 and contributing 6.2 % GDP. The Tourism sector’s growth rate an average of 17% is one of the fastest growing sectors with huge potentials of poverty reduction and wealth creation for the people. In 2014, the sector received US$2.99 million in receipts; contributed 6.9% to GDP and employed over 300,000 Ghanaians directly and indirectly across the country.

Ghana stands a great chance of being the best tourism destination in Africa because of its unique slave forts and history, cultural diversity advantage, natural environment and political stability among other things. The WTTC projected that in 2021 international tourist arrival in Ghana will be over 3 million.



Mr. Sampson Kifalu Masha is the General Manager of the Alisa Hotels- Swiss Spirit Hotels and Suites Alisa in Accra Ghana. He is an experienced General Manager with a demonstrated history of working in the hospitality Industry. Mr. Sampson Kifalu Masha is skilled in catering, food and beverages, Micros, front office and hospitality management. He is a Strong Professional with a diploma in Hotel management focused in Hospitality Administration/Management in 1993 to 1997 from KENYA UTALII COLLEGE, In june 2008 to April 2011, he was the food and beverage manager at the Breezes Beach club and spa in Zanzibar, Tanzania and also Dianu sea resort-Welcome inn Hotels in Ukunda, Kenya. He then moved on to become the manager of Diani Sea Resort.

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